Well, old wisdom has it that you either sell a new product to your existing customer base. Or that you sell your existing product to a new clientele. But you should be careful about starting up a new company within the existing one by selling a new product to a new clientele.

So, I would suggest to spin off Atlas, too. And it is a create idea. (Would love to see them expand to UK and Germany as well.)

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I have worked for 14-plus years as an Scrum Master, Product Owner, and agile coach. Professional Scrum Trainer (PST) with Scrum.org.

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