Escaping the Feature Factory

Stefan Wolpers
9 min readNov 20, 2023

TL; DR: Escaping the Feature Factory — Refocussing From Output to Outcome

The feature factory fate is not inevitable; there is hope to avoid becoming a mere cog in the machinery. Learn how!

In many large organizations, Scrum teams fall into the ‘feature factory’ trap, focusing more on churning out features than creating real value. It’s too bad that this shift undermines Agile principles and hampers long-term success and innovation. Let’s discuss how and why this happens and what we can do to break the chains of the feature factory.

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Stefan Wolpers

I have worked for 18-plus years as a Scrum Master, Product Owner, and agile coach. Professional Scrum Trainer (PST) with Scrum.org.